Local Business Listing & Local SEO Services

Local SEO and business listings help your company show up where it matters most: in front of nearby customers who are ready to call, visit, or buy. By optimizing your local presence, your business can appear higher in “near me” and city‑based searches across Google, Apple Maps, Bing, voice assistants, and top online directories.

Local optimization improves visibility, reduces friction for customers trying to find you, and builds trust with both search engines and real people. When your name, address, phone number, and business details are consistent everywhere, search engines have more confidence in your business and reward you with better rankings and more traffic.

What Is Local SEO?

Local SEO is a specialized branch of search engine optimization focused on ranking your business for geographically relevant searches, such as “dentist near me,” “plumber in [city],” or “best pizza nearby.” Instead of trying to compete nationally, local SEO targets customers within your service area and prioritizes map listings, local packs, and localized organic results.

Certified Business Solutions focuses on the factors that influence local rankings: business listings, Google Business Profile optimization, category selection, reviews, proximity, and citation consistency. By improving these signals together, your business becomes more visible when nearby customers search for your products or services on any device.

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What is voice search?

Voice search is a technology that allows users to search the web using spoken commands instead of typing keywords. It is important for small businesses because it can help them reach more customers, improve their online visibility, and optimize their website for natural language queries.

According to a recent study, 58% of consumers used voice search to find local business information last year, and 46% of voice search users search for a local business daily. Voice search can also lead to more conversions, as 27% of voice search users visit a local business’ website after making a voice search.

How Our Local SEO System Works

Certified Business Solutions uses a three‑pronged citation strategy—sync, manual, and large data aggregators—to build a strong and consistent local footprint. This blended approach distributes your business data across high‑authority directories and niche platforms, making it easier for search engines to verify and trust your information.

• Sync submissions: Automatically publish and maintain your business info across a core group of directories to keep data accurate over time.
• Manual submissions: Hand‑built listings on targeted, relevant sites that matter in your industry and region.
• Aggregator distribution: Broad distribution through major data aggregators to push your NAP data to dozens of additional sites and apps.

Together, these methods create a unified local SEO system that improves visibility, accuracy, and long‑term stability of your local rankings.

Why Voice Search Matters for Local SEO

Voice search allows people to find businesses using spoken questions instead of typed queries, such as “Hey Google, find a roofing company near me” or “Where’s the closest dentist open now?” For small and local businesses, this is a major opportunity because voice assistants rely heavily on local listings, map data, and well‑optimized business profiles.

Studies show that a large share of consumers use voice search to find local business information and a significant portion do so daily, often leading to website visits and real‑world actions. Optimizing for conversational, natural‑language queries, accurate business info, and strong local profiles helps your company appear when customers speak to Google Assistant, Siri, or Alexa.

Local SEO Packages and Pricing

Certified Business Solutions offers tiered Local SEO packages so you can choose the level of coverage that fits your goals and budget. All levels are designed to strengthen your local presence, improve consistency across directories, and support better visibility in local search results.

Local SEO Level 1 – $350.00 / year

Level 1 is ideal for newer or budget‑conscious businesses that need a solid foundation in local listings and Google visibility.

• Google Business Profile setup/optimization (formerly Google My Business)
• Sync to 15 core online directories to ensure your NAP data is consistent
• One‑year guarantee on listing placement and data accuracy (restrictions apply)

Local SEO Level 2 – $650.00 / year

Level 2 is designed for businesses in moderately competitive markets that need broader coverage and more citation power.

• All Level 1 features, including Google Business Profile optimization
• Sync to 30 directories for greater reach and stronger local authority
• 10 bonus listings on additional targeted platforms for extra visibility
• One‑year guarantee on your listing network (restrictions apply)

Local SEO Level 3 – $899.00 / year

Level 3 is the most comprehensive option, ideal for competitive industries or multi‑location businesses that want maximum exposure.

• Google Business Profile optimization and ongoing support
• Listings on 60+ directories to dominate local search coverage
• 10 additional bonus listings to further expand your presence
• 25 “super listings” on high‑authority, high‑impact platforms
• Username and password report so you retain access and control
• One‑year guarantee on your managed listing network (restrictions apply)

Google & Listing Audit Service

The Google and Listing Audit is a one‑time deep review of your local presence designed to uncover issues that may be holding you back. For a single fee of $179.00, Certified Business Solutions will evaluate your Google Business Profile and other key listings to identify inconsistencies, missing data, duplicate entries, and optimization gaps.

You receive actionable insights into what needs to be fixed, where your information is incomplete, and how to improve your local presence for better rankings and user experience. This audit is a powerful stand‑alone service and also an ideal first step before enrolling in an ongoing Local SEO package.

Benefits of Local SEO and Business Listings

Well‑executed Local SEO and citation management produce tangible benefits for brick‑and‑mortar and service‑area businesses. When your listings are accurate, complete, and optimized, you make it easier for ideal customers to find and choose your business.

Key advantages include:

• Enhanced traffic: Increased visibility for local searches drives more calls, clicks, and website visits from customers in your area.
• Better conversion rates: Targeted local exposure means you reach people actively looking for your services, which typically leads to higher conversion rates.
• Lower advertising costs: Strong organic local visibility can reduce reliance on traditional ads and pay‑per‑click, improving long‑term ROI.
• Expanded online visibility: A broad network of business listings supports stronger rankings, more impressions, and greater brand recognition.
• More in‑store and on‑site visits: Accurate map pins, hours, and contact details help local customers find your physical location and visit with confidence.
• Increased legitimacy and trust: Consistent directory listings signal to search engines that your business is real, established, and reliable.
• Long‑term shelf life: Business citations often remain active and valuable far longer than typical ad campaigns, providing ongoing visibility.

Our Local SEO Process

Local SEO success depends on a repeatable, data‑driven process that keeps your information accurate and your profiles active. Certified Business Solutions follows a structured workflow to build, manage, and grow your local presence over time.

1. Local SEO and Listing Audit
   • Assess your current visibility, rankings, and citation footprint.
   • Identify inconsistent or duplicate listings, missing data, and technical issues.
2. Google Business Profile & Core Platforms
   • Claim, verify, and optimize your Google Business Profile with accurate categories, service areas, photos, and business details.
   • Improve and align major platforms such as Bing Places, Facebook, Yelp, and other key sites for your industry.
3. Citation Building and Management
   • Create and update listings on relevant, high‑quality directories and local sites.
   • Ensure your name, address, and phone number (NAP) are consistent across every platform.
4. Reviews and Reputation Signals
   • Monitor reviews on major platforms and help you respond in a professional, timely way.
   • Encourage satisfied customers to share feedback that supports both rankings and conversions.
5. Tracking, Reporting, and Ongoing Optimization
   • Measure performance using tools such as Google Analytics, Google Search Console, and local SEO platforms like BrightLocal.
   • Adjust and refine your local strategy based on ranking changes, traffic patterns, and new opportunities.

Get Started with Local SEO

Whether your goal is to show up in more “near me” searches, drive additional calls and foot traffic, or clean up a messy listing footprint, Certified Business Solutions offers a Local SEO solution to match. Choose the package level that fits your needs or start with a Google and Listing Audit to understand your current position and next steps. Call 810-373-2292

*Restrictions apply; call for details. Full details can be found on our disclaimers page.