How come my business is not listed on Google, Bing, Yellow Pages and other business directories?

Having your business listed on directories like Google, Bing, and Yellow Pages gives you a huge advantage over your competitors. By not doing this, you are limiting exposure to your business. This post covers why your business may not be listed on business directories and what the easiest way to do that is.

Why Should I List my Business?

In this modern era of the internet and search engines, more consumers are shopping online. This means shopping for both goods and services. But many businesses are stuck in the past. They market like it’s the 1990s. Subsequently, they are falling behind the competition. Listing your business gives you exposure to a mass number of customers. The more customers you can get in front of, the more opportunity for sales you have.

Where can I do it?

You can list your business in search directories like Google, Bing, the Yellow Pages, and many others. Each of these directories is different and offers a different range of customers. A site like AngiesList is a great directory for service businesses. These businesses include plumbers, electricians, cleaners, etc. More general directories, like Google, allow for a wider range of customers but may not be as targeted. An added benefit to having more exposure is that it will give your website or name higher ranking search engine placements. This means your site may rank closer to the top of Google searches. This would allow your business to get more customers.

How can I List my Business?

Listing your business is simple but time consuming. Each directory requires you to fill out a form verifying ownership of the business as well as other business information. Then you submit the form and are good to go. But business owners are busy. They have employees to manage, packages to ship, and clients to attend to. If you are reading this and are not listed on business directories, ask yourself “Am I willing to spend a considerable amount of time on this?”. This refers to submitting forms for each individual business directory.

To combat this issue, a solution is to hire a professional agency. These experienced professionals know the latest and greatest in the world of SEO (Search Engine Optimization) and marketing. They can save you time, money, and headaches. Because of their experience, they also may be able to help you with your content and search ranking ability. To many people, how SEO and the internet work seem like magic. By hiring professionals that have experience in these areas, you can rest assured you’re making the right decision.

So What Should I Do?

Below will be a comparison of whether you should list yourself or hire a professional agency to do it. This is important and could potentially save you time and money while also bringing in more customers. In this modern age, having a strong internet presence is more important than ever.

Doing it Yourself

Listing your business is time-consuming but could also help you gain knowledge about SEO and search rankings. It’s important to distinguish the benefits and downfalls of listing your business by yourself or with the help of professionals.

Pros

  • Saves you money – Hiring a professional agency to list your business would cost you money. By doing it yourself you can save money. This is a great benefit if you’re just starting out or your business is strapped for cash.

  • Learn more about the industry – By listing your business on these various directories, you can learn a bit more about how they operate and what it takes to succeed on them. You may increase your knowledge of SEO and be able to better distinguish which content will perform better.

Cons

  • Time consuming – As previously stated, listing your business on each individual directory is time consuming. Each site requires you to fill out forms, upload information, and even upload pictures of you and your business. This is incredibly time consuming and could distract you from running your business.

  • Potentially inconsistent listings – Since you need to list your business on many different directories, can you be sure that each will say the same thing? Having accurate and correct information that perfectly matches each directory requires amazing organizational skills. Do you have the organization skills and time to make sure each is accurate and up-to-date?

  • May potentially do it wrong – Business owners usually have an area of expertise. That is what their business operates in. So, by listing your business you are probably stepping out of your comfort zone. How can you be sure that you are doing it right? Listing your business is simple overall, but hard to do correctly.

Hiring Professionals

Hiring a professional to list your business can save you time and potentially garner you more customers than if you did it yourself.

Pros

  • Experts – Hiring experts to list your business can immediately bring an impact to your business. These experts typically have many years of experience in the SEO and business listing industries. They know the ins and outs of each directory and how to list your business so it will perform best. The quality of listing will surely be higher than if you did it yourself.

  • Time-saving – Hiring experts allows you to focus your time on more urgent problems in your business. Spending a little bit of money can free up a headache and keep you focused on what you want to do and what you do best.

  • You Can learn – True experts in the industry are not selfish people. They like to help business owners bring in more customers, it’s the nature of their job. You can learn from their experiences.

Cons

  • Costs money – If your business is strapped for cash, this may not be the best option.

  • Who to choose – You don’t want to get scammed. Choose a reliable business directory listing service.

Overall, hiring professionals to list your business will bring greater benefits to you and your business when compared to listing by yourself. By hiring out you get access to professionals and their experience and can focus on other areas of your business. Solve your business listing problem and get more customers today by hiring a professional.